Having recognised the exciting work RugbyMonkeys was setting out to develop, we were appointed to help create the brand identity for the new company.
RugbyMonkeys is an engaging initiative introducing 3-5 year olds to the basics of rugby through teaching activities in a fun and exciting way. Our brief was to create a character for the company logo, that as well as being the company’s identity, would appeal to young children as the face of the brand.
From the creation of the illustrative logo, we went on to develop a series of print items including stationery, posters, and pop-up banner stands.
We also developed a series of ten jungle location illustrations for use as visual aids for the training. (We’ll be showing these in the next few weeks, so more on these soon).